GHOST ORCHID LABS Reports

Published Findings

Primary-source forensic findings. Every report on this shelf is dated, fingerprinted at collection, reproducible from public data, and precise about the limits of what it claims.

GOL-RR-2026-001 · September 2026

The Unlocked Shelf: Supply-Path Governance Among America's Largest Retail Media Operators

We checked twenty of America's biggest retailers. One blocked every attempt to look, leaving nineteen that answered.

Nine of the nineteen that answered, nearly half, cannot prove who is allowed to sell ads in their name. That means fake ad space using their names has nothing standing in its way, and the brands paying for it have no way to tell real from counterfeit.

Fieldwork September 12, 2026 · Re-verified September 25, 2026 · Reproducible by any reader in seconds

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Reports are published when findings are verified and dated, on no fixed schedule. Commentary and serialized analysis run separately in The Other 30 Cents, the firm's publication.